Check Your Email For Your
Personal Brand Score
Building your personal brand is the fastest way to climb the career ladder, create influence, and charge your worth.
With the Personal Branding Strategy we deploy, we’ve seen clients jump two titles up,
build multimillion-dollar companies in record time,
and get opportunities they never knew were possible.
If at any point you want to discuss these results and strategies to significantly leap your reputation and career - schedule a free career strategy call with our team.
STRATEGY #1
Grow your LinkedIn following
Align your LinkedIn profile photo, Headline, and About section according to what you want to be known for.
If someone looks at your profile for 6 seconds what do they see?
Take 10 minutes per day to comment on other people’s content for great exposure for your brand.
When you comment - what part of your title is shown on the comment? Will this cause viewers to want to check your profile? Remember, you are commenting for the person who wrote the post or article, but also for the many viewers that will skim through the comments. This is free marketing for you - how are you leveraging this?
Start today by writing an inspiring post about your personal story and why you are known as an expert in your field.
Urge readers to comment and engage with your post. Comment back on each comment as fast as possible after posting.
Being consistent and strategic with your Linkedin is key in today's world, but remember it all starts with knowing clearly what you want to be known for and aligning your brand accordingly. If you need help doing so - book a free career strategy with my team.
STRATEGY #2
Make Guest Appearances on Podcasts
Find podcasts in your niche via Facebook groups and other search engines.
Personalize your pitch and why you'll be great for their listeners.
The more followers and reach you have, together with an inspiring story, the more value you can offer podcast creators.
Your PBS matters immensely here.
Write down 3-5 key points you want to convey in the interview.
It's not about selling yourself, but about what the listeners want to hear. Think of how you can inspire, add value, and create connection. This will automatically position you as an expert in your field.
Check out the chart-topping podcast
STRATEGY #3
Public Speaking
Public speaking enables you to be seen as an expert in your field, open more doors, and negotiate significantly more for yourself.
Speaking for free is a great way to get started and gain exposure. Make sure to collect photos, videos, and testimonials with every gig. Publish about the opportunity before and after to be seen as a leader and expert invited to such opportunities.
Look for panels and workshops you can plug yourself in to get started. Keynotes are a bit harder, but in small local events or small non-profits, it's absolutely possible.
Work on your website and a speaker's reel (short trailer of you speaking) to get more opportunities & more organizations to invite you. If you already have these, let's look at charging for these opportunities.
STRATEGY #4
Create your personal website
Not everybody needs a website. If your priority, for example, is to find a job - this may not be the most important thing to focus on. However, if you want to build a personal brand, be invited to speak, mentoring, advising opportunities, and more - you will need one. This depends on your goal.
The first step is to get a domain name that won’t change. Your name is a great example; no matter where you decide to grow your portfolio career - it won't change. Sending an email to an organization from this domain vs a regular Gmail will make a big difference.
Based on your goal - what this website contains and focuses on is something the Leap team will help strategize.
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